What's up, Thank you for being here on my website first of all. My name is Demetrio Ortiz, I started this brand when I was 17 yrs old. I was the first generation born here in the USA, with that being said I saw firsthand what hustle and hard work meant which led me to start Eternal. I started my brand in high school and eventually dropped out to solely focus on Eternal. Many hardships and trials, and it finally began to grow. Thank you to the many who support Eternal and share the same love I do for it. Eternal is a brand rooted in spiritual guidance resulting in aesthetics that is a blend of religious mysticism and divine art, all crafted with a premium touch. I hope you enjoy.